Action we are taking
From global to local
How we got from there to here.
Our home-based, micro-business: why and how we pivoted our previous business, Accelerated Success, to Business Net Zero.
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Until COVID-19 forced us to press pause on our previous company, Accelerated Success, sustainability was something we incorporated into our domestic lives, but integrating it with work was a more difficult proposition.
Working with global organisations, sustainability policies are corporate decisions. Being a very small fish in a huge pond, we could raise awareness with individuals but could not influence policy.
However, what we had control over was investing in IT infrastructure and collaboration software enabling us to do more remote working and reduce journeys to client premises. When travelling to Europe we used the train, something we advocated to clients and which some of them also adopted.
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During lock-down, with all of our client contracts on hold, we got stuck into our own net zero journey.
Well, that was the plan. But when it came to navigating the maze that is net zero for micro, small and medium enterprises (SMEs) we found the route had not yet been mapped.
Fortunately, we were volunteering with Zero Carbon Shropshire which was a sustainability apprenticeship on steroids, so this gave us a steer on what to do. Add in some training with the Centre for Alternative Technology (CAT), Institute for Environmental Management & Assessment (IEMA), Permaculture Design and The Carbon Literacy Trust and we were able to learn on the job.
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Going through this process we realised if we were struggling, other SMEs probably were too. But SMEs can’t afford to waste time and effort. So the risk is we put-off this overwhelming, confusing task until we have time to work it out. Which is never!
Combining our expertise in fostering change and helping SMEs get started on reducing their carbon footprint we focus on what’s most important to us – helping Shropshire get to net zero emissions by 2030.
Working on the Zero Carbon Shropshire Plan
Shropshire Climate Action
In August 2020 we joined 150+ volunteers to write a plan to get Shropshire to net zero carbon emissions by 2030. The task was new to all of us and it made lock-down fun, difficult, collaborative, challenging and more.
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A brief history of the founding of the the Shropshire Climate Action Partnership.
One hot July evening during 2019, packed into the Shrewsbury branch of the Shropshire Wildlife Trust, Paul Allen gave a talk on ‘Zero Carbon Britain’. Paul is from the Centre for Alternative Technology (CAT) and his message was hopeful: we have all the knowledge and technology we need to get to net zero carbon by 2040.
That was the first climate good news I’d heard in a long time!
Many of the people attending that evening made a similar resolve - we have to do something - and went on to found the Shropshire Climate Action Partnership.
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Just before the first lock-down about 150 people gathered in Shire Hall, Shrewsbury, at the council’s invitation, to input into how the county could respond to the climate and ecological emergency.
Adrian Cooper, Head of SC Climate Change Task Force asked for volunteers to help work out what to do with all of the information gathered that day.
12 brave souls stepped forwards and the Shropshire Climate Action Partnership was born.
The fledgling partnership worked remotely to establish its remit and agree terms of rerence.
By August it was recruiting members to help write a plan to get Shropshire to net zero carbon emissions by 2030.
A huge challenge!
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Forming a new organisation is never easy. We had the added complexity of being completely virtual, with a membership that expanded on a daily basis, no organisation structure, and many of us hadn’t met before.
And none of us had written a plan like this before!
However, we did it and by December 31st 2020 we published version 1 of the Zero Carbon Shropshire Plan.
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We quickly got much more involved with writing the Zero Carbon Shropshire Plan than we meant to. However, it was a wonderful opportunity to learn fast and meet people we wouldn’t have otherwise. Also, to forge some good friendships and hold meetups in real life between lock-downs.
Sue’s contribution:
As Programme Manager my role was to keep working groups on track as they each wrote different parts of the plan.
As Reporter for the Land & Biodiversity Working Group I supported the Chair to ensure we got elements of the plan written, edited and submitted to the editorial team on time.
Founding the Communications & Engagement group was challenging and fun, collaborating with dedicated colleagues to work out what the group remit should be once the plan had been published.
Reporter to the ZCS Steering Group meant lots of admin - not my favourite task - supporting the chair of the group and ensuring we got together monthly to oversee SCAP’s progress.
Participating in the Carbon Reporting group provided an excellent introduction to how tricky this whole subject area is!
Kev’s contribution:
I came later to the party but quickly joined the Energy Working Group and became chair of the Communications & Engagement Group.
I was therefore one of many involved in producing the plan. However, having had some experience of writing and editing I proof read the main Zero Carbon Shropshire Plan and the shorter Zero Carbon Shropshire: A Call to Action. Several times due to various revisions, as it turns out.
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The ZCS plan had not looked specifically at enterprises in Shropshire. SMEs are the backbone of our economy. To have a thriving local economy in the future Shropshire businesses need to be learning and adpating now. However, as a small business we knew how difficult is it to get started on a net zero journey.
As a result I convened the Enterprise Engagement working group, dedicated to working out a simplified pathway for SMEs to follow.
By partnering with a number of local businesses and the Centre for Alternative Technology (CAT) the group succeeded with its objective by the end of 2021. We have written about this experience in our blog. (Coming soon.)
Our net zero journey
Acknolwleding the reality of the crisis in nature and the climate is difficult. Our best hope is to act fast and prepare for a future many of us had not anticipated.
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As consumers we are powerful.
Buying from local, indepenent shops supports the local economy, as opposed to lining the pockets of big companies and eventually share-holders / billionaires!
Becoming a mindful shopper requires you to educate yourself so you can change your habits. And that isn’t easy! We started with small, modest changes so as not to stress ourselves out.
Our list is a work in progress and it is hard to separate out work and home. This isn’t a set of recommendations: we all need to do our own thing, according to our situation.
Some changes were straight forward, like switching banks. Others took more time, like swapping a weekly supermarket shop for shopping local, or going to a plant based diet.
Swtiched to an ethical bank for personal and business banking
100% real renewable electricity supplier
Shop local, buy organic, buy fair trade and avoid big brands where we can
Gradually adopted a plant based diet, except Kev who occassionaly likes a roast chicken
Energy efficient light bulbs and being a pain in the **** about turning lights off when leaving a room
Not leaving electrical appliances on stand-by and getting a smart meter
Saving on oil heating bills by turning radiators off in rooms we aren’t using, also a pain but worth it
Swaping a washing line and clothes horse to (mostly) replace the tumble dryer
Growing our own veg and investing in a polytunnel
Cooking from scratch
First choice is for ethical and sustainable services and products for business, but not always possible
Retain mobile handsets and don’t upgrade just because our provider says we ‘should’!
Being mindful about reducing car journies; planning longers trips to main towns to get what we need so we can avoid an emergency trip
Not buying stuff - we know we WANT it but do we NEED it?
Reusing - our garage is full of stuff that gets re-purposed, mainly in the garden
Rifling neighbours skips for stuff we can reuse
Using the local Repair Cafes instead of replaicing with new
Getting a bike, to get fit and use the bike instead of the car. (It’s pretty hilly near us so we’re working on it.)
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The garden is Sue’s second home. Until recently it was full of beautiful pollinator rich, herbaceous borders, surrounded by plenty of lawn that requried lots of mowing.
But a Permaculture Design Course changed all that. We still have the herbacious borders but the lawn has been replaced by vegetable beds and vast patches of rough grass that allow nature to do her thing.
Other ways we are restoring nature and using less:
Capture rain water
Grow vegetables, salads, soft fruit
Make compost
Pesticide free
Peat free
Love weeds
Leave untidy patches for insects and bugs
Wildflower patches for pollinators
Love ivy
Collect leaves for mulch
Ask neighbours for their waste barkchippings
Share spare produce with family and neighbours
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Now we get to the hard stuff, reducing energy consumption in a 1970’s, oil-heated property, in a semi-rural village.
We have until the end of this decade to transform the way we live, work, eat and consume and we have a lot of work to do, not much time and not a lot of spare cash.
Retrofitting our home is our biggest challenge. We need to remove the oil boiler and replace it with something else.
But first we have to reduce heat loss from the house and protect against over-heating in the summer.
So far we have replaced all the orignal windows and doors with double-glazing and invested in heavy-duty, well lined curtains in a couple of rooms. Eventually we will do this in all rooms.
Although there is cavity wall insulation the house cools quickly once the heating is off.
We are currently working on improving roof in insulation.
To further reduce energy consumption we will insulate internal walls using natural producst, like hemp, and external insulation if needed.
Then we need to look at alternative sources of heating - it may weill be be solar on the roof for water and also some energy generation.
After that we can make a decision on which heating system is right for the house.
As for transport, my dream is for us to get access to reliable, comfortable and affordable public transport. And / or to start a village car club, where we all share a few electric cars instead of indiviudal ownership.
Maybe we could invest in local energy generation. A number of villages have so maybe…who knows?
Shropshire Love Nature Festival
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Co-founder of the Love Nature Festival.
Celebrating Shropshire's nature and the part it plays in our health, wellbeing and happiness, and raising awareness of its links to tackling climate change.
Funded by Awards for All Lottery and supportedy by Shropshire Wildlife Trust.
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See what we got up to last year.
With exclusive access to county Nature Reserves, led by wildlife expert guides, some brilliant family fun creating bird and butterfly feeders, wildlife exhibitions, webinars, litter picking rambles, upcycling, crafts, hands on wildlife conservation, plenty of inspiration and some fantastic community fairs.